CASE STUDIES

Oral-B, one of the world's largest oral care brands within Procter & Gamble, wanted to introduce premium segment products to consumers by introducing the distinctive features of the products in its portfolio.Oral-B, one of the world's largest oral care brands within Procter & Gamble, wanted to introduce premium segment products to consumers by introducing the distinctive features of the products in its portfolio.

With over 90 years of experience, Durex is a British brand that is one of the leaders of the condom market, aiming for durability, reliability and excellence in its products.With over 90 years of experience, Durex is a British brand that is one of the leaders of the condom market, aiming for durability, reliability and excellence in its products.

As part of the Procter & Gamble group, Orkid is one of the l and most successful brands producing sanitary napkins for women in the world.As part of the Procter & Gamble group, Orkid is one of the l and most successful brands producing sanitary napkins for women in the world.