Imagine that in the middle of July, on a hot summer day, you went shopping in a rush for your needs. On
the one hand, while looking at your Instagram feed, Starbucks’ ad appeared. You imagine yourself drinking the iced Toffee Nut Frappucino in the ad and chilling as the sun hits your face with all its force; and after you look up from the phone, you see: Yes, Starbucks is there…
Well, is this a coincidence? No, the very personalized advertising!
Personalized ads, which analyze your data from the areas you surf the internet to your real location,
are exclusive to you. Like Netﬂix recommending TV shows or movies that you are most likely to enjoy
based on the content you’ve watched before. Netﬂix takes into account the wide variety of users’
preferences and personalizes title artwork for each user. Take Stranger Things, for example. In the
Netﬂix stream, some viewers see Eleven dripping blood from her nose, while some users see the four
children on their bikes.
As personalization is highly reinforced with the campaigns of the brands, consumers have become
accustomed to the type of advertising over time. So how can you use personalization in your creative
strategy as an advertiser?
Ads personalized with Facebook
If you run ads on Facebook and Instagram, you probably know retargeting tricks. You can speed up your
re-targeting personalization with Dynamic ads
. Whether you are looking for new customers or want to reach your existing target audience, you can benefit from personalized messages. Facebook’s Dynamic Creative algorithm automatically runs numerous A/B tests simultaneously. With this approach, instead of creating a separate ad for each of your products, you can create an ad template that automatically analyzes the images and details in your product catalog. Thus, Facebook dynamically shows the products which users are currently interacting with to your target audience.
In a nutshell, personalization is essential for your digital campaigns. Are you aiming for a unique creative
with its originality? Or is it a standard creative with rules? Whichever it is, it doesn’t matter; personalized ads help you reach new and organic audiences and interact with your target audience.
If you are ready to work to personalize your next campaign, we are here with our creative solutions.