Oral-B, one of the world's largest oral care brands within Procter & Gamble, wanted to introduce premium segment products to consumers by introducing the distinctive features of the products in its portfolio.
Our creative team created different creatives for each field in the project, which consists of 3 main segments where Oral-B
wants to progress with different and diverse creatives: Technology Lovers, Those Who Care About Healthy Life, Design and Art Lovers
Progressed on Facebook and Google with Ad Sequence - VAS setup. On the other hand, a story was created where the videos were shown to the users sequentially. Master copies were aimed with contextual segments. While reaching people about programmatic publications, publications were supported with sales-oriented models such as CPAS, Conversion
and Search DSA
With WellCrea's creative solution, Oral-B
made a hit with consumers with the right message and targeting and showed the following performance.