Aspect

Aspect
07
WellCrea aspect!
WellCrea aspect!
Some rules are not shelved, but acquire another aspect. Just like the value-for-consumers version of the CTA, which plays a leading role in effective advertising, and Call-to-Value, its counterpart. It's also like The Client Pitch initiative, which reversed the scenario and this time allowed brands to compete for agencies.

Are you ready to look at the habits of the digital world from a different perspective with our June newsletter, where we also comment on the inevitable rise of TikTok advertising?
A period in which creative agencies will choose their own brands is starting!
A period in which creative agencies will choose their own brands is starting!
The world is changing. New normal, new era, new events, new perspectives ... Of course, the advertising sector has also got its share. As social media has said "more, more!" brands and agencies have got excited. So that the law of supply and demand has shifted.

However, nobody has borne any more the works that do not progress in the principle of parsinomy and do not contain creative touches.Competition has increased and the process has become faster. But this time, a new era has begun, which reverse the scenario. Although it is in America for now, it is worth to master the subject and take heed of the call: Brands, it is now your turn to make sales speeches!

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Oral-B Mass Precision Case Study
Oral-B Mass Precision Case Study
Oral-B, one of the world's largest oral care brands within Procter & Gamble, wanted to introduce premium segment products to consumers by introducing the distinctive features of the products in its portfolio. After, it aimed to create a campaign for the digital consumer with low attention span, where they highlight different features in different micro segments.

Our creative team created different creatives for each field in the project, which consists of 3 main segments where Oral-B wants to progress with different and diverse creatives: Technology Lovers, Those Who Care About Healthy Life, Design and Art Lovers.

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A more elegant alternative to the CTA: Call-to-Value
A more elegant alternative to the CTA: Call-to-Value
CTA as a call to action, a text-based visual element that persuades the user to complete an action. On the other hand, we can say that CTV, which we can describe as a value call, is a better alternative to call-to-action.

Because consumers act only when there is a motivation behind their actions. As time changed, the lifetime of call to action messages have began to expire. There is now a new trend that drives value while encouraging consumers: CTV (Call-to-Value).

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A new power source in marketing: TikTok advertising!
A new power source in marketing: TikTok advertising!
TikTok, which has become one of the most useful platforms for marketing from a place where funny dances are performed, filters gain a different dimension and everyone takes their own clips, is now the first method that comes to mind when you speak of making money on the internet! Well, what kind of path should you follow as a brand that wants to bring its ads to the Z generation's way in these periods when shopping habits change and the advertising strategies of brands gain a different dimension?

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