What awaits us in social media advertising?

21 January 2021 - Thursday
As the world became digital, the rules of the game for advertising began to change. The days when social media was used only for socialising are in the past.

As the social media world is spinning rapidly, brands need to be on the pulse of trends. Innovative companies such as Facebook and Instagram are constantly keeping marketers afloat by offering different features and changing their algorithms. Studies state that 52% of brand discoveries happen on Instagram. This shows that Instagram comes before your website.

Social media users are now demanding more authenticity and interaction than ever before. Let's start if you are ready to shed light on your marketing strategy with 2021 social media trends!

Dominance persists
Although many niche platforms have emerged in recent years, Facebook and Instagram continue to dominate social media, maintaining their popularity.

The results of a survey of businesses' plans for 2021 are as follows: 60% of the participants plan to increase their budgets on Instagram, 46% on Facebook, 45% on YouTube and 14% on TikTok. In the same survey, participants were asked about the most effective platform they deemed appropriate for their goals. Again, more traditional social networks remained popular: Facebook led with 78%, Instagram 70%, LinkedIn 42% and Twitter 33%.

Video rises
Whether in long form like on YouTube or short form like on TikTok, videos will continue to dominate social media by shaping the future of platforms. According to a study, videos will be the winner of content types by 2022 with 82%.

For example, in December 2020, Facebook released Collab, a video application that allows people to make music together. The application, which stands out with its duet feature, supports making 15-second original music videos.

We say it's time to update your marketing strategy by adding video to your social media and advertising content.

Real wins
2020 has been one of the unique years. Suddenly everyone joined the online working model. Participating in Zoom talks has become the new normal of the interview method. Even if the pandemic situation improves in 2021, the live broadcast will continue to be permanent. People are now used to interacting with brands in real time. The ease of reviewing a product without leaving home is now completely different.

Twitch, for example, was watched 1049 billion minutes until mid-December 2020. This is a 67.1% increase over 2019. Of course, live streaming is not only used for watching games, but also for watching big shopping events. Live streaming customer service is also increasing.

Focus in on VR
As social media puts virtual reality forth with a variety of applications, users will demand better and more engaging experiences.

Facebook is already taking great steps in this direction with Horizon, which it introduced in 2019. Horizon is a kind of virtual world where people can connect, play and explore. In short, it could be the future of social media as the next level of communication.

AR is being adopted more
While the adoption of VR in social media is still at a new phase, the same cannot be said for AR. Instagram, for example, uses AR filters for a lot of photo filters: Makeup filters, sunglasses, rabbit ears, and more...

While this trend has become highly popular by Instagram and Snapchat, it will be embraced by other social media platforms in the years ahead. Facebook, for example, launched AR filters before Instagram, but became popular afterwards. Facebook is also experimenting with other AR and VR functions and will develop these technologies further in the future.

AR filters, of course, aren't just limited to creating fun stories. Your brand can also use augmented reality to provide a better shopping experience for its target audience. If you want to follow a creative strategy in your campaigns in line with social media trends, we look forward to hearing from you!